LegUp launches #CareCanBeBetter campaign–share your story with us!

A campaign aimed at sharing real stories from working families about needing child care


Since the pandemic, millions of families have scrambled to find alternative care arrangements, secure temporary solutions, and constantly shuffle work with ever-evolving child care closures and changes. The cost of these changes has been significant on families’ economic stability, mental health, and overall well-being.


In fact, at least 2.3 million women left the workforce since the pandemic, due to the inability to balance family and work needs.


At LegUp, we’re working to ensure that every working parent has the child care support system they need to balance their work and family needs. As working families know all too well, our current child care system doesn’t provide that, and it’s easy to recall a breaking point when they realized their support system wasn’t enough and they needed help.


For too many working families, the current child care system isn’t working. But we know that care can be and should be better for working parents.


We’re launching the #CareCanBeBetter Campaign to highlight how normal these moments of exhaustion, stress, and frustration are for working parents, and how families are continuing to cobble together less-than-ideal child care arrangements even almost two years into the pandemic (and with little end in sight). The campaign will start on January 18, 2022 and run until December 31, 2022.


How You Can Help


1. Share your story! If you’re a working parent who can personally relate to this situation, please tell us about that moment when you needed more support. Your story is important for other working parents to know that they’re not alone. Feel free to share photos as well!


2. Tag other working parents who you know! Whether or not you’re a working parent yourself, we’d love to hear from others in your community. Please help us spread the word by tagging others who might have a story to tell.


3. Don’t forget to use the hashtag #CareCanBeBetter to keep the conversation going.


4. Follow us on Twitter at @CareCanBeBetter and Instagram at @LegUpCare to stay in touch.