When most people hear the word “marketing” in this digital age, their minds automatically go to Facebook and Instagram. But social media marketing is only one part of your marketing toolkit. Today we’d like to take a step back and focus on the very foundation of any effective digital marketing plan: Your website.
“Do I really need a website for my child care program?”
The answer is yes, no matter what size program you have. While it’s tempting to think that you can increase enrollment with word-of-mouth and referrals only, 81% of people research a business or service online prior to making a purchase decision. That includes parents searching for child care.
We live in a digital society, and COVID has proven the need for all child care centers and family child care homes to be online. Effective marketing and increasing enrollment starts with meeting your customers where they are, and that’s online. Having a website for your program is more than just a digital business card, although it serves that purpose too. A website can help you grow, makes it easier for families to find you, and creates a good first impression before they even pick up the phone to call you. Websites are an essential marketing tool that save you time by working for you in the background – and with only so many hours in the day, who doesn’t need that?
Here’s why every child care program needs a website, and how to maximize the one you have:
1. A website helps parents find you easily.
One of the most popular searches by parents is “child care near me.” When they do, you want local families to find you – not just your Google or Yelp listings. With a well-crafted website and proper search engine optimization, you can ensure that your program shows up at the top of the list of search results when families are looking. And remember: An active Facebook page doesn’t take the place of a website. Even if you run a successful paid advertising campaign or have a robust social media presence, you still need to direct your audience somewhere to convert that interest into enrollment.
2. A website allows you to connect directly with your audience.
Parents want to learn more about you, from you. They want to see your program, understand your values, and learn why they should place their child in your program. A website makes you more discoverable on search engines to parents searching for care in your area.
3. You get to control your brand.
There are so many companies out there creating databases of child care programs using only the information they pull from government licensing pages. But your compliance information doesn’t tell the full story of you and your program. A website helps you control your brand, your narrative, and allows you to share exactly what you want with families – the way you want to share it.
4. Having a website saves you time.
Do you receive countless phone calls and get asked the same questions every day from families who end up not enrolling? Your website can help answer many of those questions and reduce the number of calls from parents, decreasing the overall workload for you and your staff. Fewer interruptions throughout the day means more time to focus your efforts where they matter most.
5. A website generates interest.
Not all parents looking for child care are looking to enroll immediately. You can use your website as a lead generation tool to collect information from families looking for care, so you can help fill your open spots in the future. And paired with LegUp’s enrollment tools, you can grow your waitlist while you sleep to help you reduce future revenue gaps.
No time to create your own website? LegUp will design one and build one for you in 2 weeks for $100. We take care of the SEO work, and connect free enrollment and marketing tools so you can share your availability right from your website. Schedule a quick call to get started today!